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Home » Topics » Brand Packaging

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EditorsNote.jpg

Saying Goodbye

Laura Zielinski
Laura Zielinski
August 9, 2016

Haven’t you always wanted to leave your competition in the dust? To keep an eye on them, but not really care what they are doing because your brand is so wildly successful? This doesn’t have to be a fantasy: Start thinking and designing on a vertical plane instead of a horizontal one.


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Luxury Brands: Igniting the Imagaination

Luxury Brands: Igniting the Imagination

Luxury brands fire up the mind and senses, driving want and making their products customers’ goals
Laura Zielinski
Laura Zielinski
August 9, 2016

Luxury brands know how to make people burn with desire, in slow smolders to intense flames. The thirst high-end companies create in customers makes them do what they can to attain merchandise, and thus share in the enjoyable image the brand presents.


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Nostalgic Packaging Has Made a Comeback

Nostalgic Packaging Has Made a Comeback

Tips for Integrating It into Your Brand
Michael DiFranco
August 9, 2016

With the popularity of #throwbackthursday posts on social media, it’s no surprise that consumers have a preference for retro packaging that sparks nostalgia.


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tricorbraun soap packaging

Soap packaging outperforms consumer expectations

Laura Zielinski
Laura Zielinski
August 9, 2016

tricorBraun partnered with Envirocon Technologies, makers of Austin, Texas-based Lemi Shine household cleaning products, to understand, explore and engineer a package that is unlike any other in its category.


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News - Rebranded

BRANDPackaging Welcomes New Editor in Chief: John Kalkowski

John will also serve as Packaging Conference Director
August 8, 2016
Kalkowski brings a wealth of journalistic and marketing experience to his new position with BNP Media.
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News - Rebranded

ADF&PCD Shows Dedication to Packaging Design at Two High-Profile Events

August 3, 2016
Organizers expand reach during final push toward the first edition of ADF&PCD New York in mid-September.
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henry soda

Henry's Hard Orange Soda Packaging Wins BevStar Silver

August 3, 2016
Henry’s Hard Orange Soda entry was recognized in the Sake, Mead & Alternative Alcohol category.
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Berry Plastics LOGO

Berry Plastics Welcomes Scott Ullem to Board of Directors

August 3, 2016
Ullem brings strong financial background and packaging experience to new position on the board.
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australian gold

Australian Gold Packaging Slated to Earn a 2016 Luxury Packaging Award

Awards will be presented Sept. 14 in London.
August 3, 2016
TricorBraun’s elegant packaging for the Australian Gold Superior bronzing products has been placed on the short list for an award at the prestigious 2016 Luxury Packaging Awards.
Read More
Berry Plastics LOGO

Berry Plastics Expands Family of High-Performance Barrier Films

July 28, 2016
Berry Plastics adds two new products to family of barrier films for bag-in-box -- HiBloc XTough and HiBloc MCLR.
Read More
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