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Home » Topics » Brand Packaging

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Snapple Teas

Snapple's Patriotic Summer Packaging Campaign Encourages Consumers to Take a Break

In addition, customers can see if they lean toward red or blue tea.
July 5, 2016

The package design encourages buyers to vote early and often, and highlights the limited-edition flavor status.


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Bang for Your Buck

Six Ways to Get More Bang for Your Buck on Labels

Marsha Frydrychowski
July 5, 2016

Following these guidelines can help your brand get the best value from your label order.


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CleanFlake Portfolio

CleanFlake Portfolio Expanded, Adhesive Enhanced

July 5, 2016

The portfolio offers a total solution for converters to meet the growing demand for PET recycling-compatible label constructions.


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Zolpan Paint

Metallic IML Makes Paint Bucket Shine

July 1, 2016

The bucket of paint sparkles as though it were made of real gold, thanks to the IML packaging.


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Oxy Bump

TricorBraun Wins Five Awards At Graphic Design USA 2016

July 1, 2016

“Design is a critical part of what we offer to customers,” says TricorBraun.


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News - Rebranded

Packs and Pieces, 7.1

Interesting Brand Strategy, Packaging, and Design News Around the Web
Laura Zielinski
Laura Zielinski
July 1, 2016

Maybe the best thing you learn this week comes from an underwear brand. Go on, find out.


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purely sedona

Hydrate & Refresh: Purely Sedona Artesian Water Shows Off Lightweight, Sleek Bottles

Water launched in 500ml and 1L PET containers.
June 30, 2016
Proprietary bottles deliver a highly attractive and eye-catching look which differentiates Purely Sedona from competitive products in the highly competitive premium water category.
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News - Rebranded

When It Comes to Current Events, Consider Staying Silent

The best brand strategy may be to not say anything at all.
Laura Zielinski
Laura Zielinski
June 30, 2016

Recent consumer research shows brands should proceed with caution when entering the political debate on the EU Referendum or presidential race in the U.S. 


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Califia Farms

Plant-based Beverages: from Milk Substitute to Lifestyle Product

June 29, 2016

Non-dairy drinks of plant origin are the new stars of the beverage industry, and often, their packaging is point of consideration for consumers.


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Patriotic brands

America's Most Patriotic Brands as Chosen by Consumers

Brand Keys survey results released just in time for Fourth of July.
June 29, 2016
A new Brand Keys survey of iconic American brands has revealed the brands consumers consider the most patriotic.
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