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Home » Topics » Brand Packaging

Brand Packaging
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The Art of Choosing a Packaging Material

PPC Folding Carton Competition to Showcase Innovative, Sustainable Design

Deadline to submit is July 1.
June 23, 2016

The competition features three submission categories: General, Innovation, and Eco.


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LabelExpo

Supercharge Skill Sets at Labelexpo Americas

June 23, 2016

Labelexpo Americas 2016 will be offering print industry professionals a choice of four expert-led educational sessions. 


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Color Box

Georgia-Pacific and PAX Corrugated Introduce Custom Packaging Solution for Craft Beer

June 23, 2016

This introduction will enable craft brewers to create packaging that attracts consumers at point of sale with high-quality graphics, low minimum order quantities, variable images, all while saving on costly printing plates.


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Resealable SUPs

Resealable Marketing: Don’t Trash the Bag

Richard Custer
June 22, 2016

It's important to market the convenience-enhancing attributes of stand-up pouches with closures at the point of purchase.


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Sticky Summer BBQ

Tin Draws New Audiences for Brand and Highlights New Uses

June 22, 2016

The limited-edition packaging design conveys the new usage of the product and appeals to a wider audience through playful design details and evocative copy.


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AdweekAlisonLewis

Johnson & Johnson's Alison Lewis Shares CPG Giant's Strategy

June 22, 2016

Emotion determines which brand people buy, even with products like mouthwash and diapers.


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Glenmorangie Legends

Third Packaging Design Released for Glenmorangie’s Legends Collection

June 21, 2016

Each expression celebrates a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. 


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So First perfume

Van Cleef & Arpels Launches New Perfume with Surlyn Cap

"So First" celebrates 40 years of the brand’s perfume.
June 21, 2016

For cosmetics and medical device packaging, the resin material provides clarity, formability and scratch resistance.


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News - Rebranded

New Scan Solution Delivers Next Revolution in Product Identification

June 20, 2016

The technology helps brands with improved customer loyalty and direct consumer engagement opportunities.


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News - Rebranded

Packs and Pieces, 6.17

Interesting Brand Strategy, Packaging, and Design News Around the Web
Laura Zielinski
Laura Zielinski
June 17, 2016

Start eliminating the weak brands and don't feel bad doing it.


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