Brand Packaging

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Under Enrico's leadership, Pepsi was able to challenge Coke during the height of the cola war years through creativity and marketing prowess.

We’re so constantly bombarded with stimuli that our brains are built to weed out all but the most urgent of incoming material. So for the first issue in our third decade of publishing, we decided to shake things up: Our brand mark’s design, while attractive, hasn’t matched our messaging, and it was time to set that straight.

Have I got a story for you. Or rather, Michel et Augustin’s packaging does. Job postings, requests for spaces to rent, rooftop selfies, open house hours and announcements for pastry certification classes in Paris are all shared on the packages of the gourmet pastry brand ran by two childhood friends.

Don’t let Pandora’s unsuccessful mythological version cloud your idea of unboxing: This newer, worthwhile trend lets brands develop a personality, is welcomed by millennials, and helps consumers overcome trust issues toward a product or corporation.

“America Deserves Better Coffee” is the philosophy under which La Colombe Coffee Roasters and its 14 cafés operate.

Aquafina has announced a new line of flavored sparkling water, Aquafina Sparkling, bringing consumers a light and naturally sweetened hydration option.

Each can highlights a backyard summer sport that is elevated to Olympic-like proportions in the Games.