Brand Packaging

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On both sides of the ocean, brands are being required to make changes to food packaging. 

In two decades, brands have found many new ways to express their identity and connect with customers through packaging. We look at what is coming next.

The introduction of the all-day breakfast menu kept McDonald's off the list of companies struggling with customer engagement.

Today’s consumer is not the consumer of the past, and tomorrow’s customers will continue to change at a rapid pace: Demographics and shopping habits are shifting; technology is creating new ways for them to purchase from a greater range of products; and attention spans are plummeting.

Brands shouldn't take the easy route—unless it's in the form of packaging that benefits customers' lives.

Nothing says a brand sells "fresh" products like a flopping fish in a box.

Timeless and classic, or outdated? Iconic brands have to walk a fine line when it comes to maintaining a relevant and compelling image in their audiences’ minds.