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Home » Topics » Brand Packaging

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Amy's Kitchen

In-Store Special: What Your Customers Really Think about Your Packaging

Laura Zielinski
Laura Zielinski
May 12, 2016

Here's a free focus group—one given by a health-conscious and environmentally aware white male in his 30s who is 70 percent snark and 100 percent straightforward.
 


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CrownSmart

Augmented Reality App Gives Brands Opportunity to Know Their Customers

May 11, 2016

The technology provides a unique experience in terms of purchasing, scanning, interacting and communicating.


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Oykos Yogurt

New Oykos Whip’n’Mix Product Launches with Airy Package Design

May 11, 2016

Danone needed packaging that would capture the flavor appeal of its new fruit and mousse combination.


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twist

Print Craft Wins American Packaging Award with a Twist

May 10, 2016
Print Craft worked side by side with Neenah Paper to ensure piece highlighted Neenah’s beautiful paper and package design.
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News.jpg

English Study Determines Age Group Most Likely to Buy Ethical Products

Have a ethical product? You may want to direct your attention at Baby Boomers.
May 10, 2016

Visual cues and store layouts can help guide customers in purchasing more ethical products.


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victorinox

Victorinox Rescue Tool Design Earns Metsä Board a Dieline Award

May 10, 2016
Unique and innovative packaging creates a new opening experience for the consumer, simulating Victorinox’s knife opening mechanism.
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Healthy Dogma Pumpkin Ginger Treats

Packaging Opens Doors for Small Brands

Laura Zielinski
Laura Zielinski
May 10, 2016

Want your brand to be picked up by major distributors and carried in stores across the nation? Follow Healthy Dogma’s lead.


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Zanders Zanpack paperboard

New Board Range for Brilliant Packaging Introduced

May 9, 2016

The line's extremely pure whiteness will bring out the full intensity and brilliance of printing inks. 


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nail bar

Nail Polish Bar Display Earns OSI Creative a POPAI Outstanding Merchandising Achievement Award

May 9, 2016
The bright white display perfectly showcases a variety of nail polish colors, providing a luminous color spectrum to quickly lead the consumer to a purchasing decision.
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polyone

PolyOne Boasts Inspired Colors, Materials, and Finishes for Luxury Packaging

Company exhibiting at Luxe Pack New York this week.
May 9, 2016
Company develops distinctive packaging for luxury cosmetics, premium spirits.
Read More
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