Home » Topics » Brand Packaging

Brand Packaging
RSS

Use Culture to Design Packaging that Impresses

Harness customer views for a brand strategy that resonates.

June 6, 2016

Customers aren’t just buying a product; they are buying into a way of life. Harness their view of the world to create a packaging strategy that resonates with them.

Standup Pouches Add Zest to Salad Dressing Aisle

New format from Kraft-Heinz Company brings innovation to serve evolving consumers tastes.

Laura Zielinski

June 6, 2016

The salad dressing aisle has remained relatively unchanged for the past few decades. Sure, new flavors of salad dressing have been added to staples like Ranch and Italian, but the packaging has remained the same.

Eye-Catching Printing Technique Relies on Illusion

June 6, 2016

KURZ Transfer Products has introduced Spatial FX, an optical illusion printing technique.

KURZ Adds Digitally Printed Heat Transfer Foils to Portfolio of Offerings

June 6, 2016

The aesthetic design capabilities can be further enhanced by the addition of covert security features.

Redesigned Packaging Helps Consumers Identify Happy Family

The baby food brand needed new packaging to stand out and create better sub-brand organization.

Laura Zielinski

June 6, 2016

In 2006, Shazi Visram founded the Happy Family group with the launch of Happy Baby, a company focused on providing parents with healthy, organic baby food for their children.

Super Heroic Doughnut Carton Marks Brand's First-Ever Packaging Departure

Krispy Kreme had four firsts with its packaging celebrating National Superhero Day.

June 6, 2016

Krispy Kreme recently celebrated National Superhero Day (April 28) with special comic-inspired packaging by advertising agency Baldwin&.

Artisan Dressing Guides New Consumer Segment to Brand

Two new dressing lines plus their package designs will help Wish-Bone meet customer demands.

June 6, 2016

Wish-Bone has introduced two new dressing lines that offer consumers premium ingredients and flavor combinations: EVOO and Ristorante Italiano.

Flexible Product Delivery Systems Designed from Customer Feedback

The five packaigng options show customers the brand can help them work the way they want to.

June 6, 2016

For 60 years, WD-40 Company has created product options to help trade professionals and heavy DIYers accomplish the tasks they need to in the way they want.

Oasis NutriSolution Hydra+ Caters to People with Special Food Requirements

Special-purpose food in carton packs designed for people with difficulty swallowing.

June 3, 2016

Oasis NutriSolution product range is for people who have special requirements for their food in terms of formulation and handling

Innovations in Labeling: HP Takes First Step Toward Digital Combination Printing

June 3, 2016

HP says they are changing the rules of digital label printing again, demonstrating its vision for a fully integrated, single-pass digital combination print process for the labels market.

Morris Packaging to Build $61 Million Flexible Packaging Facility in Kentucky

Announcing the Inaugural Recipient of the Steve Fairfield Memorial Award

305Sixto Digipack Touts Digital Short-Run Flexible Packaging

Events

May 20, 2025

Converters Expo

The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

Facebook | LinkedIn

View All Submit An Event