Brand Packaging

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Kids II has relaunched its signature brands, Baby Einstein and Bright Starts.

Launched in 2011, Harmless Harvest, a startup with humble roots, has upended the fast-growing premium organic coconut water category, changed the way that the beverage industry does business, and quickly established itself as a modern-day American success story.

Branding and graphic design agency The Show Must Go On, based in Logroño, La Rioja, Spain, has created dark, intriguing packaging for wine brand Viña Luparia.

Sun Products’ new product innovation, Snuggle Plus, is designed to make clothes cuddly soft while eliminating odors—not just covering them.

The Dalston Cola Company has unveiled a new visual identity by design firm B&B studio to move it from niche, craft drinks company to established brand.

Flora•py is a flower therapy skincare brand, created to bring the South Korea sheet mask trend to the United States.

TRUETONiQS, a line of liquid dietary supplements based on Ayurveda practices and sitting at the intersection of refreshment, hydration and nutrition, has just reformulated its SKUs

In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind—a sophisticated non-alcoholic spirit.

American Glass Research (AGR), in partnership with Molson Coors, has unveiled an innovative new beer bottle design for one of the brewing company’s popular brands in India, Thunderbolt.

Using licensed properties on packaging is a popular move for a reason—licensing can bring brands exposure, access to new categories or regions, revenue increases and more. But it also can come with minor to major downsides.