Crossing the Great Divide: Communicating "Green" to Consumers Sourabh Sharma August 7, 2015 You know your product and packaging are sustainable, but how do you tell your customers?Read More
Limited-Edition Chandon Brut and Rose's Packaging Increase Brand Sales August 7, 2015 The annual summer designs by ButterflyCannon are a great success for Chandon. Read More
Halo Top Ice Cream's Unlawfully Good Product and Packaging August 6, 2015 Lawyer Justin Woolverton created a brand, product and packaging with a unique angle.Read More
Designing Inspired Packages for the Masses Scott Fisher August 5, 2015 Blending what is possible in packaging with the inspired is challenging but possible with this process.Read More
LOOP Shoes and Packaging: A Concept Design for Millenials August 4, 2015 The simple brand identity echoes the clean design of the shoes. Read More
Stuck On You - August 2015 August 4, 2015 This month in Consumer Insight, we examine the new best-friends relationship of parents and kids. Read More
Can Luxury Brands Be More than Lipstick on a Pig? Laura Zielinski August 3, 2015 The luxury industry has positives and negatives, but here is why your brand needs to emulate true luxury names.Read More
Bow Down, Brands: Luxury's Strategy Reigns Supreme Laura Zielinski August 3, 2015 This is what even "basic" categories should learn from high-end brands.Read More
New Premium Packaging Sells Agua Energy Water August 3, 2015 The brand needed packaging so attractive it would capture customer attention for the new product. Read More
Pearl Vodka Receives Updated Glass Bottle, Closure and Label August 3, 2015 The brand has refreshed its look and introduced new flavors. Read More
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