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Home » Topics » Brand Packaging

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Designing Immersive Experiences

Designing Immersive Packaging Experiences for Intense Connections

Jean-Pierre Lacroix
August 3, 2015

A desireable brand's siren call comes from emotional connections that bring benefits to the company and consumers.


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Paperboard challenge

Designer Challenge: 200 Ideas for Better Packaging

Many entries to the contest have commercial potential.
August 3, 2015

Iggesund Paperboard challenged the world’s designers to create better and more sustainable consumer packaging. The result was almost 200 design proposals.


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Design Gallery award

How to Enter the 2015 Design Gallery

Fame and fortune (okay, trophies) await those who enter.
Laura Zielinski
Laura Zielinski
August 2, 2015

Here's everything you need to know about entering the Design Gallery, winning one or more of the five People's Choice trophies and one Editor's Award, and seeing your brand's package in print.


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Banana Nut Cheerios Minions Packaging 900.jpg

General Mills Brings Minions Buddies to Cereal Boxes for Summer Movie Premiere

General Mills is connecting fans with what they love
July 28, 2015
Getting something special inside the box is part of the heritage of General Mills cereal brands.
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News.jpg

Highcon Receives 2015 InterTech Technology Award

July 28, 2015

The company received the award for its Highcon Euclid digital finishing technology. 


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TB Jack Black

TricorBraun Designs New Packaging for Jack Black Haircare and Skincare Lines

The packages are distinctly masculine and convenient for men to use in multiple settings.
July 24, 2015

Ever since the Jack Black brand was launched, the company has focused on packaging as an important visual branding tool to reach male customers.


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Red Diamond

Red Diamond Wine Introduces New Modern Packaging

Red foil on the new diamond-shaped logo works to increase product standout on shelf.
July 24, 2015

The packaging redesign's new label was designed to be modern and edgy


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Menasha Preprint, Food Packaging Facilities Receive High Marks from American Institute of Baking

July 23, 2015

Menasha’s Food Packaging facility produces cake circles and pads for use with bakery items, among other food-related items. 


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News.jpg

Avery Dennison Research Provides Insight into Global Tire Manufacturers’ Label Needs

July 23, 2015

The results demonstrated a growing interest in the importance of high performing tire tread labels. 


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News.jpg

Glenroy Inc. Celebrates 50 Years in the Flexible Packaging Industry

July 23, 2015

The converter and printer of flexible packaging film and stand-up pouches has hit a major milestone.


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