Brand Packaging

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The opening experience  of packaging  has never been  more important  for brands. 

Three top brand and packaging design leaders.

Gatorade repositions from sports drinks to sports performance.

Proving that there’s an opportunity for a fashion statement in anything you wear, Band-Aid has teamed up with fashion designer Cynthia Rowley to offer a line of limited-edition bandages. 

Give Water enacted a redesign to bring its charitable mission to the forefront. 

Designed to appeal to a broader audience and highlight the premium, all-natural characteristics of the brand, Justin's redesigned its 16oz plastic jars and single-serve foil squeeze packs.

Taking eye care one step further, Bausch + Lomb launched Biotrue, a new multi-purpose contact lens solution. 

Vermont-based Grace Potter & the Nocturnals, one of Rolling Stone’s best new bands of 2010, teamed up with Lake Champlain Chocolates to create their own chocolate bar, “Grace Under Fire.”

When the 20-year-old flavored milk brand took on a new tagline in June, “Take a moment and chill,” it also looked to modify its packaging.