Brand Packaging

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Looking to challenge the typical health food packaging, UK-based Clive’s Organic turned to Believe In for its new line of organic dips. 

The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.

The San-Francisco-based men’s grooming brand redesigned its packaging, from the bottle structure to the design.

For its grand opening in May, Thailand’s Heresod gift shop created a line of t-shirts where the shirt and its packaging took design cues from various supermarket foods. The pork-themed

The 10 packages that made the biggest consumer impact.

Working on a social networking program for your brand? There’s Twitter and Facebook, of course, but don’t overlook the basic barcode. Stickybits is a startup with an application that lets

“If we make something simpler, and you find it on a shelf, you use it more often. From a consumer value standpoint, that’s how we leverage design to create simplicity.”

Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing

To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand. 

Category innovation is on tap (once again) for this growing home and personal care company.