Brand Packaging

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On why package design is integrated into his media-centric job responsibilities: “The no. 1 media vehicle for any packaged-goods brand is the package.” - Lakish Hatalker, head of integrated marketing

Rather than use the typical jewelry-style box, the Issey Miyake VUE watch features packaging that hides and protects the watch within the layers of a note pad. Users lift the

If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects. 

Packaging that Sells inspires brands to reengage with greater meaning.

How a local identity enhances the packaging solution.

Global package design can be simple and elegant in theory, but quite difficult in practice. A look at the challenges, with tips on getting it right.

Mii is the first make-up brand developed by Gerrard International, a distributor to beauty salons and spas. 

Just in time for the holiday season, Nestlé Crunch and fashion designer Paul Frank have collaborated on a limited-edition seasonal chocolate bar. 

Kimberly Clark introduces Scotts Natural Tube-Free bath tissue, the first toilet paper in the US without the cardboard tube. 

To increase differentiation in the competitive tequila market, Antigua Cruz Tequila redesigned its structural and graphic packaging.