Brand Packaging

RSS

When Premier Foods decided to reinvest in and reformulate the UK flour and bread brand Hovis, it knew packaging could help persuade consumers to reconsider the brand.

The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.

Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.

Looking to shift its brand identity from functional products to more of a lifestyle proposition, The Food Doctor redesigned its packaging.

From Préventiv Waters to EVR, a functional beverage alters its brand positioning.

Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. 

Chobani Greek Yogurt introduces a new look for Chobani Champions, a line of 100 percent all-natural Greek yogurt for kids.

To commemorate what would have been the 100th birthday of famed tattoo artist Norman “Sailor Jerry” Collins, Sailor Jerry Rum launched three limited-edition bottles. 

Absolut debuts its first high-end vodka, Absolut Elyx.