Brand Packaging

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CVS is the latest retailer to introduce its own store brand product line, Just the Basics.

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.

In honor of American Heart Month, Diet Coke launches limited-edition packaging by cartoonist Tom Gauld.

Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging. 

The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions. 

Sir Richards Condom Company rolled out a promotional campaign to pointedly bring home its product attributes. The initiative, which runs through May 2011, features on-pack stickers with copy that highlights

Dutch confectioner Chocolate Company has re-imagined hot chocolate. The company’s flagship product is a wooden spoon set in a 50g (1.76oz) chunk of chocolate that consumers stir in hot milk

Massachusetts brewery Buzzards Bay Brewing serializes a detective story on the labels of its Just Beer brand India Pale Ale variety. Each 22oz bottle features one of 12 chapters in

Absolut UK hosted an interactive event series to support the launch of its limited-edition “Glimmer” bottle, which features a glass finish that mimics crystal facets. Consumers had to apply to

“Packaging plays a huge role [in] the ability to accelerate the sales growth rate.”- Paul Varga, chairman and CEO, Brown-Forman, in an earnings call