UK > V Water April 28, 2011 A functional water brand acquired by PepsiCo in 2008, V Water has been relaunched under the SoBe brand. Read More
USA > Clif Family Winery April 20, 2011 The Clif Family Winery introduces its new Climber Pouch-a portable, flexible package that can hold the equivalent of two 750ml bottles of wine. Read More
Packaging and the Environment: Whose Problem? April 18, 2011 Shoppers expect more environmentally friendly packaging, but they aren't willing to change their behavior, give up performance, or pay more for it. Read More
USA > Stonefire Authentic Flatbreads April 18, 2011 International Fabulous Flats has rebranded as Stonefire Authentic Flatbreads, a strategy to better reflect the brand's authenticity and diverse product offerings. Read More
Consumer-Designed Sustainable Packaging: A Research Exercise April 14, 2011 If consumers were to design sustainable packaging, what would it look like?Read More
Is it the beginning of the end of petroleum-based plastics? April 13, 2011 Andrew Dent,Material ConneXion "It may well be a glimpse of 'the beginning of the end' for petroleum-based plastics, but I wouldn’t hold my breath!" Tom Szaky,TerraCycle "I am very excited by this development, [but] I fear it may be overstating things quite a bit." Eric Hartman, Product Ventures "I don't believe that the use of petroleum based plastics is coming to an end just yet, but it’s a start." Read More
Chicago > Old Style Beer April 12, 2011 To celebrate Old Style Beer's 61-year partnership with the Chicago Cubs, Old Style is launching a new campaign that features limited-edition bottles.Read More
USA > Purina ONE beyOnd April 11, 2011 Purina One raises the pet food bar with its newest brand, beyOnd. Read More
USA > AriZona Beverages' CocoZona April 8, 2011 AriZona Beverages introduces CocoZona, 100 percent pure coconut water.Read More
USA > Pampers Kandoo Corner Buddy April 6, 2011 Pampers Kandoo introduces its redesigned line of personal care products for children. Read More
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