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Home » Topics » Brand Packaging

Brand Packaging
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USA > bot Beverages

June 13, 2011
Originally introduced in 2007 as a kids’ beverage marketed to moms, bot is relaunching with an updated brand identity.
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China > Nongfu Oriental Leaf Tea

June 8, 2011
Designed to bring the heritage of Chinese tea to life, Nongfu Spring introduces its new range of Oriental leaf tea.
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Brand Innovator 2011 > Jennifer Westemeyer

June 7, 2011
Jennifer Westemeyer has spent the majority of her career working as a design strategist for brands in what some might consider “delicate” subject areas: adult incontinence, diapers, light bladder leakage
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Brand Innovator 2011 > Tim Murray

June 7, 2011
When most people think of the Target brand, the image of a red and white bullseye often comes to mind. But Tim Murray, the company’s creative director and head of
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Brand Innovator 2011 > Dr. Nadia Shouraboura

June 7, 2011
It’s unlikely that Nadia Shouraboura’s fellow PhD candidates at Princeton would have imagined her moving on to a role where she’d be receiving photos from a man wearing an outfit
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Beach litter? There's an App for That

June 7, 2011
Photo: Electrolux Vac from the SeaTo raise awareness of all the bottles, cans and other marine debris that wash up on US beaches, the University of Georgia and the National
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Coffee Cup Ends the "Tip and Dump"

June 7, 2011
To-go coffee is typically served full, to the brim, which leaves milk and cream lovers no choice but to dump a few ounces in the trash. If you consider that
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Heard!

June 7, 2011
“If you make a series of small, but sustainable changes, you can make a big difference. A smaller cooler package of Coke is a healthful choice.” -Sandy Douglas, president, Coca-Cola
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Fridge Anthropology

June 7, 2011
Blandine, Juliette and Gabrielle, 2010, Rye, New York. Credit: Stéphanie de Rougé, www.stephaniederouge.comWhat does your refrigerator say about you? That’s the question photographer Stéphanie de Rougé is posing as part
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The Crisp Sound of Pringles

June 7, 2011
Procter & Gamble is doling out tiny speakers that fit on the top of any Pringles canister. The speaker uses the empty canister to amplify sound when it’s attached to
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