Brand Packaging

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How brands like Gerber and Chips Ahoy! are using neuroscience to study shopper emotions, understand purchase motivations and improve their package designs.

Sherwin-Williams has received the EPA’s Presidential Green Chemistry Challenge Award for a first-of-its-kind paint, which uses soybean oil and recycled PET bottles to cut air pollutants (known as volatile organic

America’s first no-packaging grocery store is coming to Austin. The store, named in.gredients, asks shoppers to bring their own containers to shop for everything from dry bulk foods and dairy

A unique take on the meal kit trend, GoPicnic provides ready-to-eat meals that have the added convenience of being shelf-stable. The company’s initial customers were major US airlines wrestling with

Heineken has partnered with fashion retailer Union LA and six culture blogs in a t-shirt collaboration that takes packaging to a new level. The Heineken x Union LA tees are

In America, even the dumpsters are filled with food. That’s a line from a documentary called Dive!, which follows director Jeremy Seifert and friends as they sift through the

To promote Corona Extra's "Find Your Beach" campaign, the brand created nine limited-edition bottles.

The beverage company creates a consumer-preferred, proprietary bottle.

Nike has put packaging at the center of a global campaign for Nike FREE, a line of shoes meant to simulate barefoot running. A promotional wrap that “celebrates the individual”

To establish brand awareness and boost revenue in the absence of advertising, Debbie & Andrew’s, a family-owned sausage making company, redesigned its packaging.