Brand Packaging

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For the first time since 2001, Budweiser is introducing an updated design for its cans.

The weak economy is resulting in some unexpected effects: a glut of space in landfills. California says the amount of trash hauled to its landfills has dropped to its lowest

Absolut vodka has made its iconic bottle a blank canvas for global artists. The initiative-called Absolut Blank-asks 20 artists from a variety of creative disciplines to express themselves on a

The UK-based Vax floorcare brand is exploring a limited-production run of a vacuum cleaner constructed mostly of corrugated board. Created by industrial design student Jake Tyler, the fully functional vacuum

Despite Stonemill Kitchens' premium quality, the artisan dips brand had been under-marketed. In an effort to attract a younger audience and to expand into more mainstream supermarkets, Reser’s Fine Foods commissioned a packaging redesign.

Senior marketers and designers are convening in Chicago for our annual Packaging that Sells conference this fall-here’s what to expect.

Why creative agencies are playing the brand ownership game-and scoring with clients.

The feminine hygiene brand uses a redesign to change how women talk about their bodies.

Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.