Brand Packaging

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REGIONAL
Designed to reflect the spirit of the Hard Rock brand, the bottle features elaborately etched glass image of an intricately designed guitar representing the brand's rock 'n' roll heritage.

What do you get when you cross a shopping bag with a grocery list? A smart promotion developed by Tide and its Dubai agency, Leo Burnett.   Prompted by news

Walgreens launches a Chicago flagship with manicure stations, made-to-order sushi and a barista designed to change perceptions about the conservative brand. More on the Walgreens makeover in Crain's Chicago Business.

An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.

USA
Smithfield PouchPack offers consumers an innovative bacon package divided into two stay-fresh pouches.

Four reasons why the future of capitalism is homegrown, small scale and independent. More on this new system in Fast Company's Co. Design.

NORTH AMERICA
Jonathan Adler has teamed up with the Cottonelle brand to design a spring collection of toilet paper roll covers.

There is a lot we can learn from looking back. Here, we review our 10 most-clicked features of 2011.

USA
Crave Canyon popcorn enters the market with five popcorn varieties in bright, colorful packaging that “transcend the ordinary”.

For the past two years, Coke and Pepsi have been engaged in a race to bring plant-based, recyclable beverage bottles to market. Coke retakes the lead with a recent announcement, covered on GreenBiz.com.