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Home » Topics » Brand Packaging

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EPA widget puts recycling in terms consumers understand

November 22, 2011
The EPA has developed a widget called iWARM, which helps consumers understand how much energy is saved through recycling, and lets them share their results.The widget translates the energy savings
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USA> Tiger Beer

November 21, 2011
Singapore’s popular Tiger Beer has launched in four packs of 16.9oz cans.
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GLOBAL> Anna's Thins Cookies

November 17, 2011

Europe’s favorite cookie has a new look that hearkens back to the brand's 75-year-old-history.


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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former GlaxoSmithKline VP Donna Sturgess

November 15, 2011
Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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USA> Softlips Lip Balm

November 15, 2011

White slimline tubes express the natural essence of the brand while soft, pastel colors and pure ingredient photography aid in shoppability.


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FRS Healthy Energy

November 14, 2011
The redesign that clinched a deal with Pepsi.
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REGIONAL> Hennessy Privilege NyX

November 11, 2011
The Hennessy Privilege NyX Collector bottle is recast in translucent platinum clad with metallic purple trim inspired by a starry night.
Read More

Packaging's high points, low points and flashpoints

November 11, 2011
The ideas, issues and packages that transformed our (piece of the) world over the past 15 years.
Read More
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