Brand Packaging - Articles - Page 288

Locally Grown Produce Top of Mind with Consumers

April 3, 2012

More than half (52%) of consumers report it’s more important to buy local produce than organic options.

HEARD! April 2012

April 3, 2012

“We believe that canned packaging is one of the safest options in the world." - Craig Owens, Campbell Soup Company

Unilever Launches Online, Open Innovation Space

April 3, 2012

Unilever has launched an online platform: “lighter and more sustainable packaging which will cut the weight, quantity and waste of our product packaging.”

App Integrates Packaging, Augmented Reality

April 3, 2012

Lacta chocolate recently released a smart phone app that allows users to exchange personal messages.

INSIGHTS! April 2012

April 3, 2012

More than half, 59% of shoppers state that seeing environmental claims on packaging positively impacts their behavior.

Cutting Wrap Rage Out of Toy Packaging

Ted Mininni

April 3, 2012

Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?

Britain's Oldest Wine and Spirit Merchant

April 3, 2012

Britain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to the brand identity firm Brandhouse.

Be Transparent

Jennifer Acevedo

April 3, 2012

It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.

From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?