Brand Packaging

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A group of Yale University students has discovered a fungus that can “live and prosper” on a steady diet of polyurethane, according to the September issue of Applied and Environmental

Anheuser-Busch launched its newest brand Bud Light Platinum in a striking cobalt blue bottle.

How a uniquely compelling brand identity spawned a global “froyo” movement

Grocery stores beware…there is new competition in town and it’s on almost every corner in America!

USA
Recognizing that consumers love to add everything from berries and fruit to nuts and granola to its greek yogurt, Voskos has redesigned its packaging with a wider mouth to make that ritual easier.

Our 2011 package design annual is a collection of brands using packaging to create engaging little moments and feelings that can only be described as something more than affection.

REGIONAL
Designed to reflect the spirit of the Hard Rock brand, the bottle features elaborately etched glass image of an intricately designed guitar representing the brand's rock 'n' roll heritage.

What do you get when you cross a shopping bag with a grocery list? A smart promotion developed by Tide and its Dubai agency, Leo Burnett.   Prompted by news

Walgreens launches a Chicago flagship with manicure stations, made-to-order sushi and a barista designed to change perceptions about the conservative brand. More on the Walgreens makeover in Crain's Chicago Business.

An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.