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Home » Topics » Brand Packaging

Brand Packaging
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TylenolFeat

Infant Tylenol voluntarily recalled due to packaging

February 17, 2012
McNeil Consumer Healthcare made the move based on consumer complaints that the SimpleMeasure syringe is difficult to use.
Read More

The future of vending?

February 16, 2012
Japanese soft drink brand Asahi has introduced vending machines that double as wi-fi hot spots. Log on free for 30 minutes while you enjoy your snack. more
Read More

Water, water everywhere

February 16, 2012

Water, water everywhere. Forbes reports how Coke and Dannon are fighting to dominate the world's largest bottled water market in Mexico.


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Wal-Mart makes finding healthy foods easier

February 16, 2012
The Bentonville giant unveils its own private label front-of-package nutrition icon. more
Read More

WD-40 Specialist

February 16, 2012
USA 
Packaging for WD-40's “Specialist” line extension features the trademark WD-40 shield and is "professionally" dressed in black and silver.

Read More
KleenexFeat

Special FX Packaging

February 13, 2012
Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
Read More
Coke

How Holiday Packaging Can Inspire Brands Year-Round

February 13, 2012

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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Air Cork

February 13, 2012
By Jennifer Acevedo   The story: NY-based brand design firm Swerve was recently approached by Lucky Dog Films, the producers of a new Food Network show, Kitchen Inventors. The premise:
Read More

Make It Matter

February 13, 2012
The media landscape is awash in noise and clutter; your brand has a few fleeting seconds to make a connection. When you make an investment-whether it’s of your time or
Read More

Coke to Accelerate PlantBottle Initiative

February 8, 2012
  The Coca-Cola Co. has partnered with three biotech companies (Virent, Gevo and Avantium) to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based
Read More
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