Brand Packaging

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As we went to press, we learned that Pepsi unveiled a new PET bottle made entirely of plant materials- besting Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the major CPG companies: They’re waking up to sustainability and making environmental commitments like never before.

Wrigley introduces its first-ever custom package, MyExtra.

PepsiCo introduces the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources.

Under the Nile, a line of 100 percent organic Egyptian cotton clothing and accessories for children, introduces its updated gift packaging.

Kraft launches its first new brand in about 15 years, MiO (Italian and Spanish for mine).

Orville Redenbacher launches its new Pop Up Bowl, a package that is designed to make snacking simpler.

Rocco Pawlowski, Wrigley’s regional design manager – North America, on the goals of package design.

Seventh Generation introduces a liquid laundry detergent bottle made from minimal plastic and 100 percent recycled paperboard and newspaper.

Designed to entice consumers to participate in its “The End” campaign, Doritos Canada introduces two, distinct black and white packages.

The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.