Brand Packaging

RSS

Kraft Foods introduces a new visual identity for its Macaroni & Cheese packaging. 

Trident launches its newest range of sugar-free gum, Trident Vitality.

Since first opening in 1985, Hellers has transformed itself from a small, family business to New Zealand’s  -leading producer of sausages, bacon and ham. 

Seattle’s Best Coffee, part of Starbucks Corporation, is changing the coffee category with its new “level” system.

Sam’s Club introduces its first premium private brand tequila.

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.

Kiehl’s is collaborating with neo-pop artist Jeff Koons on a limited-edition Crème de Corps Holiday Collection. 

In collaboration with creative partnership M/M, Stockholm-based fragrance house Byredo launched its newest perfume, M/MINK.

Samuel Adams and the Bavarian State Brewery Weihenstephan joined forces to launch Infinium, an innovative champagne-like beer.

Look closely-this is not a bottle of alcohol. It’s actually naeve, spring and iceberg water from Main Brook Waterworks.