Refresh Your Brand With Contoured Packaging

Pouring Out a New Design

December 10, 2020

Morton Salt products have been gracing tables since 1848. The Chicago-based brand now produces salt for food, water conditioning, industrial, agricultural and road use.

The Retail Reset: Private Label Brands

Private brand growth has surged during the pandemic. Here’s how to stay ahead.

Kristen Kazarian

December 9, 2020

Sales of private brands jumped by double digits in the first quarter of 2020 as U.S. consumers stocked up on groceries and daily essentials during the initial phase of the coronavirus pandemic, according to data from the Private Label Manufacturers Association (PLMA) and Nielsen.

Brand Packaging: Redesign

A Taste of the Iconic Cadbury’s Redesign

Chocolatier goes bold with eye-popping colors and graphics.

Kristen Kazarian

November 4, 2020

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.

Editor’s Note

A Steady Pace

By now, most of us are likely getting used to social distancing, wearing masks, using hand sanitizer non-stop and the craziness the first three-quarters of the year was. But what has the pandemic brought to the packaging space?

Kristen Kazarian

November 3, 2020

Now more than ever, packaging safety is a top priority — not just for pharmaceuticals and certain foods requiring temperature, moisture or other control measures.

high-speed Peregrine robotic cartoning system

Automation

Sanitary Equipment Design for the Times

Two companies offer tips on what to look for in sanitary equipment and how it can help to reduce product recall and improve productivity.

Kristen Kazarian

November 2, 2020

Sanitary equipment is used in food, pharmaceutical, meat and dairy packaging applications religiously. In times like these — during a pandemic or other situations that threaten food safety — it is of utmost important to know what you need.

Machinery

German Chocolate Factory Gets Turned Upside Down

A TLM system from Schubert saves Ritter Sport storage space and cardboard packaging.

Kristen Kazarian

November 2, 2020

Colorful variety is what the most famous chocolate bar in the 100g format from Ritter Sport stands for. Its dimensions are just as varied as the many different types of chocolate offered.

Spotlight

Finding a Partner for Ecommerce Growth

Do you have the proper management, technology, distribution and brand control in place?

Kristen Kazarian

November 1, 2020

You need more than a product, great photos and some text to sell products online. Brand owners need to make sure they are on a platform that is right for their products.

PACK EXPO Connects: Show

Your Connection to the Packaging Industry

Kristen Kazarian

November 1, 2020

PACK EXPO Connects will bring together a full range of solution providers, minimizing the time and effort necessary for attendees to find answers to real-world packaging and processing challenges.

Editor’s Note

The Total Package

Kristen Kazarian

October 14, 2020

The other day I received in the mail something called “LastSwab.” I didn’t have a clue what it was, so I opened the package, and lo and behold: a carrying case for one lone cotton swab.

Market Trends

Cold Cereal Heats Up Breakfast Foods Sector

From kids to adults, cold cereal has that “it” factor.

Kristen Kazarian

October 12, 2020

Most schools are offering online schooling this year, as the pandemic hasn’t slowed to a halt just yet. What it means for kids is a little more lag in breakfast time and a little more snack time. Cereal fits the bill for both.