Google: ''Retailers must improve in-store mobile experience to stay viable'

Editor’s Forum

The Role of Packaging in the Next Normal

June 11, 2020

The term “new normal” became a corporate cliché after it was used ad nauseam after the 2008 financial crisis. The phrase is being used once again to describe the fallout related the current pandemic.

Flexible By Design: Premium Horse Feed

Packaging that Jumps

Kristin Joker

June 9, 2020

Minneapolis branding and design agency, Kick, partnered with Triple Crown Nutrition to launch a new, premium line of horse feed, Triple Crown Gold. Flexible Packaging asked Stefan Hartung, co-founder and head of creative at Kick about the process.

Editor’s Forum

How the Packaging Industry Can Navigate the Coronavirus Pandemic

Kristin Joker

May 11, 2020

McKinsey suggests a three-step plan to help packaging companies through the crisis.

Flexible By Design: A Better Hand Sanitizer

Hand Sanitizer: The New Necessity

For EO Products, the importance of hygiene, health and wellbeing has been a priority from the start.

Kristin Joker

May 11, 2020

During the last week of February, hand sanitizer sales in the U.S. were up by 300% compared to the same week a year earlier, according to market research from Nielsen.

Brand Packaging: Brand (Re)New

Country Archer Updates Recipe and Branding of Beef Jerky Portfolio

Kristin Joker

May 11, 2020

Country Archer Jerky Company recently rebranded its entire catalog of products and changed the name to Country Archer Provisions.

Flexible Focus: Hand Sanitizer

Delivery of Critical Supplies Possible with Rapid Deployment of Flexible Packaging

Kristin Joker

May 4, 2020

In the midst of the COVID-19 pandemic are the everyday heroes continuing to leave the safety of their homes each day for the greater good. One such example of generosity arose from an ingenious idea at HR Pharmaceuticals and impassioned support from C-P Flexible Packaging.

KTM Industries’ Green Cell Foam insulation

Brand Packaging: Eco-Packaging Case Study

Brands Turn to Foam for Protection of Perishables

Kristin Joker

April 12, 2020

Green Cell Foam by KTM Industries Inc. has been creating bio-based material for thermal protection and protective packaging applicants for nearly 20 years. The Michigan-based company takes U.S. grown, non-GMO corn and extrudes its starch into foam material.

Technology: Case Study

Flexo-Graphics Rapid Growth Leads to Working Smarter not Harder

Kristin Joker

April 11, 2020

Flexo-Graphics was having a problem – and it was a good problem to have. Business was growing rapidly, but the company realized their internal processes were not keeping up with production demands.

Flexible By Design: Limited Edition Candy

Kit Kat Celebrates New Birthday Cake Bar

Kristin Joker

April 2, 2020

Because flavor innovation is key for the continued success of Kit Kat, Flexible Packaging spoke with Mary Marette, senior manager, strategic design at Hershey about the new launch.

Brand Packaging: Beverage Branding

Less Is More in Beverage Branding

RTD brands use minimal design for maximum impact.

Kristin Joker

March 16, 2020

According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging.