Articles by Kristin Joker

What exactly is an archetype, and how does Heaven's Door Whiskey use its influence to win over even the most cynical connoisseur?

U.K. trade publication The Grocer challenged brand and packaging design agency PB Creative to develop a conceptual better-for-you beer brand that dispels negative connotations and improves public awareness of the health benefits of a beneficial brew.

Saffron Road has introduced a line of indulgent better-for-you crunchy chickpea snacks. The dark chocolate and sweet chickpea snacks are the first of Saffron Road's snack line to launch in the brand's new packaging design.

In time for back to school, Fresh Cravings has added a new grab-and-go product to its line: Salsa and Tortilla Chips snack packs.

Dairy brand Nomadic has launched a new range of probiotic Kefir drinks with design by Carter Wong. The updated identity captures the brand's commitment to travelling the world in discovery of new taste and flavor profiles.

The U.S. pet industry reached $86 billion in 2017,* and according to a Packaged Facts report it is expected to hit $91 billion in 2019. Brand Packaging asked three industry experts how to create and grow brands in the burgeoning pet food category.

I wasn't always a dog person. Fourteen years ago a Chihuahua mix abruptly came into my life (long story short, his owner moved out of the country).

The busy lives of moms, dads and millennials have little room for extravagant meals. But why should anyone have to compromise when it comes to nourishing themselves and their family? Kick reintroduces Spoon Optional into the marketplace for those who have delicious, healthy and convenient nutrition on their minds.

Tarte cosmetics Blush Book Palette Offers an A+ Flush - just in time for back-to-school beauty. The beauty brand has some cool and crazy product names for this set too.