Articles by Kristin Joker

When Frito-Lay sought to introduce a brand of better-for-you snacks, it identified a group of ultimate influencers to inform its strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem.

Karim Rashid’s first collaboration with Dentiste, the Korean oral care brand, is a travel toothpaste kit comprised of eight 40g tubes of toothpaste and a waterproof silicone pouch.

Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.

The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.

Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.

This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.

Packaging Strategies spoke with Dow market manager Chris Gandy and associate marketing director Heather Turner about Dow’s Design for Recyclability platform and the evolution of recyclable pouches designed to fit the circular economy.

When making the choice between premade pouches and form-fill-seal, OEMs should consider factors like run speed, changeovers and flexibility of package sizes handled, according to the 2019 Flexible Packaging Assessment by PMMI, The Association for Packaging and Processing Technologies.

PMMI, The Association for Packaging and Processing Technologies, established the Packaging & Processing Women’s Leadership Network (PPWLN) to recruit, retain and advance women’s careers in packaging and processing.