When Frito-Lay sought to introduce a brand of better-for-you snacks, it identified a group of ultimate influencers to inform its strategy. These influencers were critical to the process from beginning to end and provided direction across the brand’s ecosystem.
Karim Rashid’s first collaboration with Dentiste, the Korean oral care brand, is a travel toothpaste kit comprised of eight 40g tubes of toothpaste and a waterproof silicone pouch.
Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.
At PELV Dow announced an exciting collaboration with Mespack–an OEM of form fill seal equipment–that will advance efforts that improve sustainable packaging for convertors and brand owners.
This post-millennial generation makes up a quarter of the U.S. population, influences family spending decisions and controls $143 billion in spending power.
Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.
This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.
Packaging Strategies spoke with Dow market manager Chris Gandy and associate marketing director Heather Turner about Dow’s Design for Recyclability platform and the evolution of recyclable pouches designed to fit the circular economy.
Packaging Strategies and Flexible Packaging editorial director Kristin Joker and PMMI’s Jorge Izquierdo discuss how to choose between premade pouches and form-fill-seal. Part 6 of 6
When making the choice between premade pouches and form-fill-seal, OEMs should consider factors like run speed, changeovers and flexibility of package sizes handled, according to the 2019 Flexible Packaging Assessment by PMMI, The Association for Packaging and Processing Technologies.
Packaging Strategies and Flexible Packaging editorial director Kristin Joker and PMMI’s Jorge Izquierdo discuss the gender gap and what is being done to close it. Part 5 of 6
PMMI, The Association for Packaging and Processing Technologies, established the Packaging & Processing Women’s Leadership Network (PPWLN) to recruit, retain and advance women’s careers in packaging and processing.