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Home » Authors » Kristin Joker

Articles by Kristin Joker

Brands That Take a Stand

Brands That Take a Stand

Purpose matters to consumers who believe with financial success comes responsibility to give back.
Kristin Joker
June 29, 2018
Here's how one hair care company-that began in the co-founders' basement-is educating and empowering African girls to challenge traditionally held gender roles and become the women they want to be.
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NEW BATH & BODY LINE USES MYTHICAL THEMES AND WHIMSICAL PACKAGING TO TARGET NOSTALGIC MILLENNIALS

New Bath & Body Line Uses Mythical Themes and Whimsical Packaging to Target Nostalgic Millennials

Kristin Joker
June 21, 2018
HALLU, from The Village Company, has introduced four new collections at Walmart: Unicorn, Mermaid, Fairy and Gnome. Each with its own custom-designed jars and bottles, offering statement pieces for the vanity.
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What the Total Package Means to Millennials

GEN Z is here and they're using consumerism as a channel for change—Is your brand ready?

Kristin Joker
June 12, 2018
Just when you figured out the Millennial mind, here comes Generation Z; a whole new group of consumers.
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CoverStory_Img01.jpg

Package Design's Rising Stars: Class of 2018

Overachieving and under 30 - Meet the talented, young artists who are leading the future of design.
Kristin Joker
June 11, 2018
BrandPackaging honors the top package designers of the year who are making an impact on clients and consumers while making a name for themselves.
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Kierin Nolita Noir highline flirt Santal Park Sunday brunch fragrance

NYC Stories Illuminated in Fragrance

Kristin Joker
May 16, 2018

The new fragrance collection Kierin NYC embodies the eclectic, complex and unique bricolage of city life. Each of the four fragrances (Nolita Noir, Highline Flirt, Santal Park and Sunday Bruch) represents a quintessential New York City gathering spot where diverse groups of people come together to reflect and share their own uniquely personal stories.


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Thorndown paint

Clever Packaging Brings Character, Dimension & Color to Paint Aisle

Kristin Joker
May 15, 2018

UK-based Thorndown partnered with Brown&co (B&co) to create a new brand of exterior paint to help house-proud homeowners think about the exteriors of their home with the same attention as they would the interior and provide the products and solutions to help make these ideas a reality.


Read More
Simply Cook

Recipe Kits Spice Up Retail Market

Kristin Joker
May 10, 2018

Subscription-based recipe kit service Simply Cook has a new range of in-store recipe kits with a unique design created in collaboration with London-based B&B studio and Path.


Read More
alaskan frontier

A Brew With A View

Kristin Joker
May 8, 2018

Alaskan Brewing has introduced the Frontier Pack, a sampler 12-pack with an interactive window feature that allows shoppers a chance to see, touch and turn the rotating beer styles inside.


Read More
andy warhol coke

Artfully Packaged Consumer Goods

Kristin Joker
May 8, 2018

Andy Warhol made a comment about consumer packaged goods that IMHO is even more insightful than that infamous quote about the future of fame.


Read More
Planted in Beauty by Well Within

Luxury Skin Care Rooted in Wellness

Kristin Joker
April 20, 2018

After long, successful careers at the prestigious beauty brand La Prairie, Lynne Florio and Renee Tavoularis decided to combine their two passions, wellness and beauty, to create Planted in Beauty by Well Within.


Read More
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