Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • FEATURED
    • Brand Packaging
    • Extended Producer Responsibility
    • New Products & Materials
      • Featured Products
    • Packaging News
    • Packaging Perspectives Podcasts
    • Steve Fairfield Innovation Award
    • Supply Side
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
  • FLEXIBLE PACKAGING
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • FoodService Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Labels
    • Material Converting
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • DIRECTORIES
    • Packaging Strategies Resource Guide
    • Flexible Packaging Buyer's Guide
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • MORE
    • Videos
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eXTRA Newsletter
    • Market Research
    • PACKSTRAT Wordplay
    • PS Resource Guide
    • Sponsor Insights
  • EMAG
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
  • SIGN UP!
Brand Packaging

Hot Pockets® Removes Sleeves from Packaging, Introduces Limited Edition Sweater

Hot Pockets Sweater.png
October 1, 2024

Hot Pockets® is ditching its sleeves, and this holiday season, so can you. Hot Pockets® is introducing a limited-edition holiday sweater with zip-off sleeves in honor of the brand officially removing its microwave susceptor crisping "sleeve" from packaging.

This packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience. And what better way to prove that things are better without sleeves then by taking the iconic "ugly holiday sweater" that traditionally features sleeves and making it cooler with zip-off sleeves – especially great for those parties and gatherings where the room temperature tends to heat up.

The sweater is made of a soft knit material in the brand's iconic red hue and features long sleeves that zip off at the shoulders, a snowman with his own Hot Pockets sandwich, and other festive designs. The sweater offers fans a unique way to show off their style.

"This year, we streamlined our packaging for quicker prep and cook time to give Hot Pockets fans what they love, without the crisping "sleeve" and without sacrificing the crispiness factor," said Lauren Kelly, Brand Marketing Manager for Hot Pockets. "And what better way to say farewell to sleeves than by taking a beloved holiday season icon – the ugly sweater – and making it sleeves-optional to prove that the best things in life are sleeveless."

Fans can snag a Hot Pockets Zip-Off Holiday Sweater for $40.00 exclusively online for a limited time on October 15, October 29, November 19 and December 3 at https://pkts.gg/products/hot-pockets-zip-off-holiday-sweater. 

KEYWORDS: merchandising Nestle snack food packaging sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Golden award trophy in the shape of a star. Text: 2026 Top 100 Food and Beverage Companies

    Top 100 Food and Beverage Packaging Companies of 2026

    Celebrating 30 years as a B2B journalist, I’ve revisited...
    Materials
    By: Brad Addington
  • Women In Packaging 2025 homepage hero

    Women in Packaging: Seizing Opportunities, Pushing Boundaries

    Seven women share their personal journeys in the...
    Materials
    By: Brad Addington
  • Image of the Spyder Pick and Place Joint Robot sorting pre-rolls.

    Cannabis Packaging Goes High-Tech

    Packaging Strategies doesn't often cover cannabis...
    Inspection/Detection/Vision
    By: Brad Addington
Subscription Center
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletters
  • Subscription Customer Service
  • Online Registration

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Packaging Strategies audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Packaging Strategies or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

Popular Stories

Podcast | Packaging EPR’s 2026 Reality Check” with guest Anna Kendall headshot and title. Also pictured Cardboard boxes on conveyor belt.

PODCAST | Packaging EPR’s 2026 Reality Check

Main image for podcast with Kevin Kelly regarding Flexible Packaging for Produce. Main image includes Kevin Kelly’s headshot and an image of potatoes in a bag incorporating 30% PCR content.

Looking Forward to Global Pouch Forum

Logo for New Earth Ventures

Atlantic Packaging Launches New Earth Ventures to Accelerate Packaging Technology

See the Top 100 Food and Beverage Packaging Companies of 2026

Products

Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

See More Products

Packaging Perspectives Podcast

Play Packaging Strategies' captivating WordPlay game, PackStrat! There's a new word every Tuesday.

Related Articles

  • Kellogg's Introduces Limited Edition MASHUPS Cereal

    Kellogg's Introduces Limited Edition MASHUPS Cereal

    See More
  • Mineral water brand introduces limited-edition Pop Art bottles

    See More
  • havana club

    Nude Brand Creation Draws Inspiration from Cuban Architecture for Packaging of Limited-Edition Rum

    See More

Related Products

See More Products
  • packaging-design2.gif

    Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

See More Products

Related Directories

  • The Flexo Factor

    One stop Flexo supply company offering everything from cleaning supplies and all press room consumables to ultrasonic, dust/static removal systems, slitter rewinders, anilox, rubber coated rolls & sleeves, inspection cameras, roll handling equipment, flexo /digital presses , carbon fiber cylinders & sleeves, ink pumps, strobes, specialty inks, consultancy & training in fact everything in and around the pressroom.
  • Jemmco LLC

    For over 25 years, Jemmco, LLC has been a leading supplier to the flexible packaging and converting industries, providing everything from silicone stretch sleeves, bonded roller coverings, and roller cores to dyne test pens & solutions, anti-static products, bag making parts/machinery, and web cleaning equipment. Jemmco offers a full line of affordable, silicone roller sleeves that are installed in-house, including JemmTron Corona Treater Sleeves, JemmTac Web Cleaning Sleeves, JemmSil High Release Sleeves, JemmTrac Traction Sleeves, and JemmStat Conductive Sleeves. These sleeves reduce overhead by eliminating the need for costly hard coats, spare rollers, and two-way roller shipping. Jemmco also offers a full line of JemmTac Web Cleaning Systems and cleaning and maintenance products.
×

Keep the info flowing with our Newsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing