Sun Branding Helps Goodfella's Embrace Italian Roots with Redesign
Goodfella’s turned to Sun Branding, to explore how their brand proposition could look, feel and behave in a new occasion for pizza – adult midweek sharing, building on the Goodfella’s brand of Italian-American family values, authentic traditions, and great tasting food.
Returning to their Italian-American heritage, they worked with Italian makers to create a stonebaked pizza base topped with meats and cheeses. Goodfella’s Italian-American personality needed dialing up, inviting families and friends to come together for a sharing occasion.
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