Butternut Mountain Farm will roll out a new product that will change the way we use maple syrup. Starting this week, the company’s new maple syrup squeeze bottle will be available in more than 300 stores on the East Coast.

The new squeeze bottle eliminates the mess, waste and poor portion control of traditional maple syrup packaging. It will be available in Walmart, Wegmans, and Whole Foods stores in Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and North Carolina. 

Butternut Mountain Farm is a family-owned business in Vermont that produces and distributes locally grown, organic products. The granddaughters of the company’s founder came up with the idea for the squeeze bottle. Sensing that the idea could lead to a great innovation, their mother, Emma Marvin, the company’s marketing director, set off on a yearlong quest to create the perfect container.

The new design eliminates the sticky mess that typically accompanies maple syrup. And as Marvin points out, now you don’t have to worry about your kids dumping half a bottle of syrup all over their pancakes. The squeeze bottle also makes cooking with maple syrup more convenient and encourages its use as a condiment.

Marvin developed and experimented with several prototypes in her kitchen, finally choosing a design that fit well in the hand and was easy to use. Her daughters put it to the test on their cereal, oatmeal and yogurt.

“It works like a charm,” Marvin says. “Maple shouldn’t be relegated to the back of the fridge because of awkward packaging. The squeeze bottle brings us into the 21^st century.”