Champagne Bruno Paillard debuts new packaging For multi-vintage range
Champagne Bruno Paillard, the independent, family-owned maison, is proud to unveil new packaging for its core multi-vintage portfolio. In addition to new labels designed to highlight the origins of the maison and create a stronger brand identity, Champagne Bruno Paillard has taken the decision to bottle its Grand Cru Blanc de Blancs multi-vintage in clear glass for the first time, representing a radical departure from the former traditional green bottle. Starting this fall, newly disgorged bottles presented with the new packaging will debut in the U.S., where Champagne Bruno Paillard is distributed.
For only the third time since it was founded in 1981, Maison Bruno Paillard has changed the presentation of its three multi-vintages, which comprise a Première Cuvée, a Première Cuvée Rosé, and the Blanc de Blancs Grand Cru. Whilst maintaining a sense of continuity with the past, the new labels feature certain elements of the original in an updated format. Legal requirements have been relocated to the back label, leading to greater clarity and presence for the name of the maison and the cuvée on the front label. Champagne Bruno Paillard – which has always advocated total transparency – has also taken the decision to state “Extra Brut” on the back label, to indicate the low dosage, which is five g/l for the Blanc de Blancs and six g/l for the Brut and Rosé. Bruno Paillard has always championed a drier style, which when coupled with long aging prior to release results in more balanced, age-worthy champagnes. Back labels continues to state the disgorgement date, a practice Bruno Paillard pioneered in Champagne, starting in 1980s.
More specifically, the Blanc de Blancs Grand Cru, the Blanc de Blancs will undergo a more significant change. The move to clear glass will enable consumers to appreciate the pale gold hue of the wine, which emphasizes its Chardonnay origins and serves as a further indicator to its style. To ensure that the liquid is protected from light from cellar to shelf, bottles are filled under non-UV light conditions (sodium lights are used) and subjected to daylight only once the bottle has been enveloped in a protective, fully-compostable cellulose sheet, which remains in place until serving.
“At Champagne Bruno Paillard we have consistently carved out our own path in all aspects of everything we do, from ploughing our vineyards, to designing a bottle shape to optimise surface area contact, and pioneering disgorgement dating< says company founder and proprietor, Bruno Paillard. "These new aesthetic changes to our multi-vintage bottles are one more step along this path, introducing greater clarity and a better understanding of our wines. The move to clear glass for our Blanc de Blancs creates a heightened sense of the Champagne inside before the bottle is even opened.”