Martha Stewart Delving into Cannabis Cosmetics, Pet Care & Food Lines
Martha Stewart is working with Canopy Growth Corp. to develop cannabis-related animal care, cosmetic and food products, the lifestyle mogul said Tuesday. In February, Canopy announced Stewart was taking on an advisory role at the cannabis company to develop a "broad new line" of products.
Stewart revealed some details of those products for the first time at the World Cannabis Congress in Saint John, New Brunswick. “We’re working in animal care, we’re working in cosmetics, body care,” she said. “I’ve been experimenting little bit with some of the good products that are available now, I find them very useful and really good for your skin, and I think the anti-inflammatory qualities of some of them are very good.”
Food is another area of focus, and Stewart said she thinks her Martha Stewart Living brand can contribute to the edibles industry. Edibles will join the list of legal products in Canada later this year.
“We have so many recipes,” she said. “Martha Stewart Living has 30,000 or 35,000 original recipes, and those can be adapted with cannabis or CBD or whatever we’re going to use.”
Canopy CEO Bruce Linton and Stewart were introduced by Snoop Dogg, who sells his Leafs By Snoop brand in Canada via Canopy and hosts a cooking show with Stewart. Linton said they’ve chosen a brand name for the new products but it won’t be revealed until later this year.
Canopy is conducting several clinical trials exploring how cannabis compounds can improve human and animal health, including research into the effectiveness of CBD, a non-intoxicating compound, to treat anxiety in animals. The U.S. legalized CBD derived from hemp in December.
Stewart's advice for the industry? “Make the best product at the best price and distribute it as widely as possible.”