Cans Get You Cooking is a national, integrated multi-year campaign which will be launched by the Can Manufacturers Institute. The Cans Get You Cooking campaign is uniquely designed to increase usage over time—not just getting cans into the pantry, but out of the pantry and onto the table.
PMMI’s “Pet Food Market Assessment 2013” describes a competitive market, where brands are striving to set themselves apart. Not surprisingly, they’re turning to packaging to set their products apart and responding to consumer needs.
Initial testing shows Fave Juice bottles have shelf-appeal
January 30, 2013
The juice package, created by Chicago-based Berlin Packaging and the re:group creative agency in Ann Arbor, Michigan, did the job so well that the test launch at The Fresh Market’s 125 stores in 25 states tripled Fave’s sales forecasts.
Craft Brew Alliance releases first craft beer brand in the US.
January 24, 2013
Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.
Jean Paul Gaultier Coca-Cola contour bottles earn further packaging awards.
January 24, 2013
This year has started with recognition for Ardagh Group and the team who produced the Jean Paul Gaultier Coca-Cola contour bottles. The eye catching limited edition containers, which had already been honoured in 2012 with trophies from Starpack, Best of Metal (MPMA) and The Cans of the Year Award 2012 (The Canmaker), made it a quartet of successes when it was recognized with a Worldstar Award from the World Packaging Organization.
Of more than 500 consumers who took part in a study conducted on behalf of packaging solutions specialist Payne, 85% said they had experienced some frustration with packs. Of those, 49% cited food packaging as the cause of this frustration.
A global food provider has enlisted the help of KM Packaging Services Ltd. to develop a packaging solution for a new pre-prepared meal concept, which comprises raw meat and vegetables in a three compartment APET tray.
McDonald's is unveiling new packaging designs on all carry-out bags and fountain beverage cups with QR codes. This initiative is the latest step in the company's ongoing commitment to provide consumers with information to help them make informed choices. The launch begins this week in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.
Odwalla introduces new brand-wide identity with more shopper-friendly features
January 18, 2013
For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.
New lid design opens for sprinkle or spoon options.
January 16, 2013
Consumers are now able easily to spoon or sprinkle their favorite Bart spices thanks to an ingenious new dual feature cap produced by RPC Containers Halstead.
