Craft Brew Alliance releases first craft beer brand in the US.
January 24, 2013
Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.
Jean Paul Gaultier Coca-Cola contour bottles earn further packaging awards.
January 24, 2013
This year has started with recognition for Ardagh Group and the team who produced the Jean Paul Gaultier Coca-Cola contour bottles. The eye catching limited edition containers, which had already been honoured in 2012 with trophies from Starpack, Best of Metal (MPMA) and The Cans of the Year Award 2012 (The Canmaker), made it a quartet of successes when it was recognized with a Worldstar Award from the World Packaging Organization.
Of more than 500 consumers who took part in a study conducted on behalf of packaging solutions specialist Payne, 85% said they had experienced some frustration with packs. Of those, 49% cited food packaging as the cause of this frustration.
A global food provider has enlisted the help of KM Packaging Services Ltd. to develop a packaging solution for a new pre-prepared meal concept, which comprises raw meat and vegetables in a three compartment APET tray.
McDonald's is unveiling new packaging designs on all carry-out bags and fountain beverage cups with QR codes. This initiative is the latest step in the company's ongoing commitment to provide consumers with information to help them make informed choices. The launch begins this week in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.
Odwalla introduces new brand-wide identity with more shopper-friendly features
January 18, 2013
For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.
More than 47.9 million U.S. households can now recycle cartons thanks to efforts led by the Carton Council, a group of carton manufacturers committed to reducing the environmental impact of cartons. This is an increase of 128% in just three years.
Blue Marlin design heats up Green Saffron’s style.
January 11, 2013
Integrated brand design agency Blue Marlin has developed a complete branding platform for spice specialist Green Saffron. The range includes five varieties of dry spice blends, three sauces, and an award-winning specialty line.
In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!