Consumer trends - Articles - Page 3

Balancing Luxury & Sustainability with Today’s Subscription Boxes

Joe Schewe

October 8, 2021

The market is expected to grow by 20.1% over the next five years.

New Consumer Intelligence Platform Launched

June 28, 2021

The platform is designed to help F&B and CPG brands assess consumer preferences.

How Will Packaging Change With ‘The Return To Normality’?

Seth Hicks

March 24, 2021

It all hinges on whether or not consumer habits shaped by the lockdown are permanent.

Why CPGs' Good Run Will Continue Into 2021

December 30, 2020

The vaccine is coming, but data suggests demand for household staples isn’t going away anytime soon. CPG manufacturers have seen demand rise as restrictions on daily life have forced people to spend more time at home.

The Future of the Fast-Moving Consumer Goods Sector

December 2, 2020

From nearly 100 global and local reports, case studies and insights from experts including McKinsey, Mintel and Nielsen, a report by Davidson Branding highlights seven key drivers of consumer behavior that define successful modern-day fast-moving consumer goods (FMCG) brands. These are the things that actually impact what people buy in store and whether they will repurchase it.

The First Neuromarketing Service that Optimizes the Impact of Packaging on Consumers

November 19, 2020

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.

Market Trends

Cold Cereal Heats Up Breakfast Foods Sector

From kids to adults, cold cereal has that “it” factor.

Kristen Kazarian

October 12, 2020

Most schools are offering online schooling this year, as the pandemic hasn’t slowed to a halt just yet. What it means for kids is a little more lag in breakfast time and a little more snack time. Cereal fits the bill for both.

Market Trends

Frozen Foods put the Chill in Mealtime

The demand for frozen foods has skyrocketed with more meals served at home.

Kristen Kazarian

September 21, 2020

While frozen foods once were considered a sub-par meal choice and unhealthy newer options are giving consumers what they crave. It is evident that the novel coronavirus has shifted consumer preferences, and frozen foods is one significant market we see change.

Shoppers Seek Products to Lift Mood and Satisfy Cravings Study Shows

July 22, 2020

Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.

Cooking at Home Is Here to Stay

June 24, 2020

Goldbeck Recruiting, a globally connected executive search firm based in Vancouver, British Columbia, interviewed industry professionals across the continent and found a boost for locally produced goods.