Consumers are continually changing the way they view, interact with and discard packaging. Whether you're a manufacturer or a product marketer, you know how important it is to reflect the changing needs of the consumer in your products.
Americans have redefined how we shop, cook and eat.
September 17, 2013
In less time than it takes to download a movie or to get the charcoal lit, home cooks all over America are throwing together meals that are quick, satisfying and and nutritious for loved ones inevitably on the run.
Amazon.com and Google are expanding into the world of online grocery shopping with convience purchasing and delivery options. How can brick and mortar stores stay relevant and emphasize the benefits and pleasure of shopping in person in this ever changing grocery marketplace?
Now single-serve beverage coolers are taking up sizeable real estate ‘front-of-store’ at grocers, convenience stores, drug stores, mass merchandisers and more thanks to a strong and seemingly universal demand for a wide range of grab-and-go drinks.
In the wake of the Greek yogurt craze, yogurt remains a superfood with significant upside, according to a recently released report from Packaged Facts, The Yogurt Market and Yogurt Innovation: Greek Yogurt and Beyond. Packaged Facts forecasts that U.S. retail sales of yogurt will approach $9.3 billion by 2017, up from $7.3 billion in 2012. Even with its recent market growth, yogurt continues to be consumed at a much lower per capita rate in the U.S. than in other countries where yogurt is a staple. Moreover, yogurt is spreading beyond the breakfast daypart, reflecting the "breakfast-all-day" culinary and menu trend.
Ready Pac assesses factors leading millennial shoppers away from traditional grocery and into alternative channels
May 13, 2013
The insatiable curiosity surrounding the Millennial generation (current age 18-35) is certainly not a new topic – but the importance of this complex demographic is growing, especially for grocery retailers. An apparent trend has surfaced, leading fickle (but abundant) Millennial dollars away from traditional grocery stores and into the hands of farmer’s markets, online and specialty retailers. A combination of factors, including health, status, convenience, freshness and ethics – all play an important role in these consumers’ purchase decisions.
The new innovative packaging, developed by Dutch start-up Aestech, is a self-heating packaging for semi-liquid food, particularly baby food. Contrary to existing self-heating packages, which contain pre-mixed beverages, this self-heater has a separate chamber in which the milk powder is stored.
Onion crunch uses existing bottles for new application
February 19, 2013
Onion Crunch is a new condiment repurposing existing packaging for a unique impact. With growing consumer demand for foods that are fresh and less processed, Onion Crunch is answering the call by adding a roasted onion flavor to any meal as America’s first kosher, pareve, and vegan crunchy onion condiment.