New report prepared for GMA by BCG, Google, and IRI highlights benefits for early movers as industry approaches a digital tipping point
September 3, 2014
CPG companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current one percent penetration will likely expand to five percent and could accelerate to as much as 10% in short order, according to a new report
Considering the hectic pace of the average American's daily routine, reliance on the convenience and variety offered by bagged salads and other types of ready-to-eat vegetables and fruit will be a key factor spurring the U.S. market for these products from $5.5 billion in 2013 to $7 billion by 2018.
According to Market Force study, milk, cheese and chips are most prevalent private label purchases
June 20, 2014
More shoppers are purchasing private label (store brand) products this year compared to last year, according to a recent study of more than 6,200 consumers by Market Force Information
Survey also shows fewer than 1 in 4 having “emotional” conversations about food
June 3, 2014
The number of American consumers who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years.
Everyone knows that the protein trend has gone beyond the tipping point, but there are many other growth opportunities powering the food and health market, according to 12 Key Trends 2014, the annual industry forecast authored by Julian Mellentin and published by New Nutrition Business
Consumers are continually changing the way they view, interact with and discard packaging. Whether you're a manufacturer or a product marketer, you know how important it is to reflect the changing needs of the consumer in your products.
