According to a survey by Canadean, 60% of consumers find new experiences more exciting than new products, and are starting to seek products offering more than mere functionality.
Multi-cultural consumers are impacting not only how consumer packaged goods (CPG) companies bring new products to market, but how they market, manage and merchandise existing brands.
Today, packaging must protect, inform and inspire today’s consumer.
March 11, 2016
Food packaging offers consumers many benefits. From necessary protection against spoiling, to aesthetics and nutritional information, all the way to meal ideas, thought-provoking mantras and promises of clean living.
I hope you read our March cover story on food packaging. If not click hereto read it, or just enjoy the full interview with Chris Cornyn of Revolution Foods.
Charles Spence, an Oxford University professor in experimental psychology, understands what makes food packaging important to customers more than most.
Two out of 10 Americans aged 25 to 34 plan on buying Thanksgiving groceries with a food delivery app while nearly half plan on finding this year’s recipes on social media