While consumer preference has been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020.
Mountain Dew has launched a special edition can featuring fluorescent inks in the Middle East. The ultra-bright green color is designed to attract consumer attention and boost sales in the hot summer season.
Sustainably Yours Natural Cat Litter’s packaging design reflects the simple makeup of the litter and highlights the green mission behind this new brand. It also has a convenient window so consumers can see the clean, white litter.
Sugar-cone maker Oexmann GmbH & Co. KG of Gelsenkirchen, Germany, contacted Mondi to create a paper ice cream cone sleeve that contained a clear plastic window, allowing the consumer to see the sugar wafer cone underneath.
Subscription packaging has boomed in 2018, and it’s not just in cosmetics and male grooming products, pet food has also seen a major uplift in popularity.
The World Packaging Organisation has announced the 189 winners of the WorldStar Packaging Awards 2019. The three countries most awarded are Japan, with 26 awards for the second year running, followed by Turkey, taking 22 and China, 21.
So long national brand imitations, lackluster packaging design and sub-par taste. Today’s private label brands are head-to-head with national brands as more retailers are entering the market. On store shelves and e-commerce platforms, it’s hard to miss the dramatic growth.
An alcoholic frozen cocktail range from LIC, which includes Grey Goose Vodka and Bombay Sapphire Gin, has new aluminum foil easy-peel lids produced by Chadwicks of Bury.
Bangladeshi tea brand Teatulia, with leaves sourced from a single garden in Tetulia, Bangladesh, has launched in the U.K. with a new brand identity by Here Design.
Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (part of the AB InBev family), aims to bring growth and inject excitement back into the cider category.