Kentucky Owl, "The Wise Man's Bourbon," has released Confiscated, a handcrafted batch of Kentucky straight bourbon whiskey from master blender Dixon Dedman.
Looks do count when it comes to presentation of a product. An item that catches the eye on a shelf has a stronger chance of being purchased by consumers. Here we go over the importance of packaging and presentation for a product.
Looking to redefine the tea category, OFFBLAK targets Gen Z and millennials driven by beauty, status and experience with an identity that encourages the consumer to ‘Drink tea like everybody’s watching’.
Berry Global Inc. has received the Supplier of Excellence award for 2018 from Kao USA Inc, which bases the award on a series of stringent performance and service criteria.
Kabuto instant noodle brand has released a new range of noodle pots specifically for kids, with design by branding agency B&B studio. The new design shows shorter noodles in brightly colored, smaller-scale pots with milder flavors.
The World Packaging Organization (WPO) has launched an opportunity to students around the world to participate in a competition to redesign the trophy of the prestigious global packaging award, the WorldStar.
Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary, valuable tool that delivers significant results when executed at the right time. Implementing a smarter packaging mock-up solution means getting the right mock-up and value for every phase of the new product development process.
There are several ways you can develop top-quality liquid packaging that complements the rest of your marketing efforts. Here we’ll review the different ways you can meet the needs of your target audience through effective and efficient packaging.