This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.
Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.
It seemed like an exciting product development opportunity. Building material suppliers in cold climates were moving packaging operations outdoors. They needed equipment that could operate in an open shed or shelter to bundle their bricks, blocks and masonry products.
The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company and the consumer. The perfect way to create an unforgettable experience? Multi-sensory packaging.
Avery Dennison Label and Packaging Materials has launched TC-2000, a new film topcoat that enables converters and brand owners to create packaging with clearer, stronger colors and bolder graphics.
Whether as a gift with purchase or as part of a gift set, the inclusion of a little something extra seduces consumers. Quadpack’s Secondary Packaging team offers brands a way to do this with the Moo Collection, a catalogue of high-quality skincare accessories and keepsakes.
Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.