Packaging design - Articles - Page 6

Spices Dash to Store Shelves in New Package Design

July 14, 2020

America's best-known salt-free flavoring brand revamped with a modernized name and look, transforming Mrs. Dash into a lively Dash.

Sidel Group and PET Engineering Create Packaging Design Agency

Sidel Group and PET Engineering Start Packaging Design Agency

July 2, 2020

Gentlebrand, a new, independent design agency, was born from the merge of creativity and expertise. The agency specializes in Brand Strategy, Brand Identity and Packaging Design, combining creativity with feasibility.

convenient, ready-to-eat, heat-and-serve format

Market Trends

Ready-to-Heat Dishes: The New Regular Food

Consumers are moving toward vegan options, and with the new choices available, it’s no wonder.

Kristen Kazarian

June 12, 2020

With the rise in plant-based diets and healthy foods, companies are starting to focus on providing foods that make consumers physically feel good. And Upton’s Naturals dishes, alone or added as a meal, are just what consumers have been craving in variety.

Healist Advanced Naturals CBD Range Balances Science and Nature

June 1, 2020

Wellness startup Present Life launches Healist Advanced Naturals, a clinically supported CBD range, with a cut-through brand strategy that marries science and nature by Robot Food.

Budweiser Commemorates Memorial Day with Limited Edition Design

May 21, 2020

Budweiser unveils the new, patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.

WPO Announces WorldStar Special Award Winners

May 8, 2020

The WPO (World Packaging Organisation) announced Bronze, Silver and Gold Special Award winners in the categories of Marketing, Sustainability, Packaging that Saves Food, and the President’s Award. There will be a special ceremony to present the Special Awards during Interpack 2021.

Brand Packaging: Packaging Design

Redesigning the Packaging Playbook

Making your brand stand out on a shelf full of copycats.

David Lemley

April 12, 2020

Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.

Sol Attains Premium Design and Focuses on Positivity of the Sun

March 31, 2020

Sol cerveza unveils a new design for packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity.

Packaging Outlook 2020: Packaging Design

March 20, 2020

It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.

Brand Packaging: Beverage Branding

Less Is More in Beverage Branding

RTD brands use minimal design for maximum impact.

Kristin Joker

March 16, 2020

According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging.