Packaging design - Articles - Page 3

Editor's note | FCK Sentiment - Give Us Humor

All I want for Christmas is to laugh again

December 10, 2021

When life gets difficult, a sense of humor helps. Given the labor shortages, congested shipping ports and lack of raw materials combined with rising inflation, there is no question: We consumers are living in challenging times.

New Beach St. Vodka Cocktail Evokes the Sand, Sea and Sky

May 16, 2021

Chase Design Group draws inspiration from fun-loving, eternal California surf culture.

Brand Packaging: Branding

What Does Your Brand Convey Through Its Packaging?

Done the right way, packaging can showcase a brand’s personality

Kristen Kazarian

March 12, 2021

Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.

MEGA Fleisch Utilizes SchurStar Bags

February 1, 2021

The company will package its new beef sauce and beef stock in SchurStar Jar Bags.

Magari's Unisex Skin Care Line Reflects Premium Design

January 20, 2021

Magari's line of unisex products is formulated by fusing the best of technology and nature. First developed for friends and family by Montgomery Nicholas, a fitness entrepreneur turned passionate student of skin care science and ingredients, Magari is now available globally.

Kraft Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

January 14, 2021

Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021.

Announcing the Winners of WorldStar Packaging Awards 2021

January 12, 2021

Though the WPO (World Packaging Organisation) turned to virtual judging for WorldStar 21 with two rounds of judging taking place, WPO members, representing 34 countries from all around the world, spent hours going through 345 submissions before meeting via the Zoom platform for final deliberations to choose the 194 winners of WorldStar Packaging Awards 2021.

Brand Packaging: Sustainability

How Sustainability Can Amplify Marketing Resiliency for CPGs

Marissa Ferrara

January 11, 2021

Fulfilling short-term needs while maintaining long-term priorities has been an ongoing challenge for organizations since the onset of the pandemic. The global response to COVID-19 has slowed the day-to-day operations of many companies but amplified the progression of transformations that were already brewing before the outbreak.

Spotlight

Top Packaging Innovations of 2020

Despite being a particularly tough year, there have been many packaging firsts from 2020. Here are the top 10.

Kristen Kazarian

January 6, 2021

When it comes to packaging, design options are endless with various material choices, substrates and graphics. Sustainability is a top concern of consumers and packagers alike, as is new designs, when warranted, for ecommerce shipping. Some of the products on-shelf last year in new packaging caught our eyes.

Pringles Highlights Stackability Amid Bright Colors for New Packaging Design

December 30, 2020

For the first time in 20 years, Pringles has updated its unmistakable can with a fresh, new look that features bold hues and a clean design, highlighting the snack's flavors and stackable shape.