Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.
Flair Flexible Packaging is introducing its latest Real Touch innovation, a tactile packaging solution for high-impact shelf differentiation. Real Touch supplements visual impact by adding a tactile dimension to brand packaging designs.
In January, U.S. plastic bag manufacturers and recyclers signed a sustainability commitment for the industry and renamed its coalition the American Recyclable Plastic Bag Alliance (ARPBA). The agreement by ARPBA members includes a target that 95% of plastic retail bags be reused or recycled by 2025.
Opal Nera, a sambuca-based dark liqueur, was created by Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected.
From beer to household cleaning products, brand owners will be seeking ways for their packaging to add value beyond point of sale. The best brands do this by expanding and enriching consumers’ experience in unique, meaningful and enduring ways. The role of structural packaging has never been higher on brand owners' and consumers’ agendas.
NuPrintUK, a leading packaging provider based in the U.K., challenged 12 designers from 12 different countries to design a soda can, all of which had the same brief. The project revealed key differences in design based on cultural differences seen in countries across the world.
Does your package have what it takes to earn a Packaging Innovation Award? Dow is pleased to announce that once again the search for the world’s most innovative packages is on. This is the third year Dow is the title sponsor and will be assembling an international panel of independent judges from a range of industries.
New hand-brewed alcoholic kombucha brand Brewhaha launches with category-defining brand and packaging identity by drinks design specialist Denomination.
The 10 finalists for the international packaging design competition focus on creative alternatives to plastic packaging. Organized by Metsä Board, the competition was created to find new, environmentally friendly solutions for some of the world’s most frequently used consumer packages.
Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.
