Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.
Limited edition Baileys Strawberries & Cream unveils its new design by brand design agency Vault49. The New York agency used a design approach that married the indulgent flavor semiotics of strawberries and cream with seasonal cues of spring, bringing Baileys to the front of the shelf this season.
The GFB Power Breakfast launched in natural health food stores nationwide in five delicious varieties: Coconut Cashew; Fruits, Nuts and Seeds; PB+J, Apple Cinnamon; and Maple Raisin in convenient, single-serve 2-oz. sizes. The portable cardboard packaging lies flat for easy packing but squeezes together at the sides to lock into a square bowl.
Swiss company Cremo just released its line of Caffe Lattesso ready-to-drink (RTD) coffee drinks in a new innovative RTD cup, with a treat under the lid. Drink varieties include Sport, Fit, Macchiato, Cappuccino, Espresso and Black.
Man Cave Craft Eats is known for hand-crafting a range of products created in small batches, including Jalapeño & Queso Fresco Turkey Patties; Beer, Bacon & Cheddar Bratwurst; Chicken & Waffles Breakfast Sausage and more. The new design shows bright colors, sharp images and a hint of the brand's story.
Nestlé Waters North America announces a new Regional Spring Water Brand Sparkling portfolio with 10 new flavors, bold design changes and all new packaging for the Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead brands. The new Regional Spring Water Brand Sparkling line includes a new can format and bottle design.
Woosh beauty brand had the chance to leap into ULTA Beauty stores. In order to successfully compete with established beauty brands in the retail space, the founders knew they needed to stand out on shelf while staying true to their brand and target audiences.
Moving to upgrade the image of its premium Farm-Crafted Potato Vodka, Beattie’s Distillery of Alliston, Ontario, Can. is refreshing its packaging with a bold new look. To help create the look, it called upon Saxco Canada, worldwide packaging specialists for the wine, spirits, beer and food industries.
The introduction of new business models and greater vertical integration will help transform the packaging market, according to the latest exclusive strategic research from Smithers Pira.
