Packaging design - Articles - Page 31

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When marketing to Millennials, unisex sells

July 10, 2014

It has been decades since expectant parents felt compelled to paint the nursery walls baby blue for boys and cotton candy pink for girls. But gender-specific marketing can be a huge turnoff for many shoppers–particularly Millennials.

Potato chip brand launches football-themed packaging

Football favorites available in three delightful

July 3, 2014

Lay's brings forward its global campaign with international football superstar Lionel Messi for consumers in India,

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Top 50 Food Packagers package up new innovations

Liz Cuneo

June 26, 2014

This year’s top 50 food packagers list includes the biggest and brightest names in food. From Nestle to Tyson, General Mills and Campbell Soup Company, our list features all of the big household names, as well as some of the smaller ones.

Commemorative can celebrates 75th anniversary

OLD BAY unveils "The Can that Connects Us"

June 20, 2014

OLD BAY fans old and new are invited to join OLD BAY for a summer filled with new products, an interactive mosaic compiled from fan-submitted pictures and more.

Food brand reinvents yogurt smoothie line

Alpina enhances formulation, packaging, and adds new flavors

June 19, 2014

Living a healthy lifestyle doesn't mean giving up delicious food. As Americans continue to find new ways to improve their health, consumer demand for figure-friendly, on-the-go snacks is exploding.

New beverage container fits on consumers’ wrists

Gwalia and wRist-Drink Ltd. launch “wRist Drink.”

June 18, 2014

wRist-Drink, designed, developed and marketed by strategic partner Wrist Drink Ltd, is a 330ml container that fits on the users’ wrist and may be used for energy drinks, soft drinks or plain water.

Unilever unveils new packaging range design for Hellmann's Mayonnaise

Blue ribbon motif pays homage to original New York City Deli.

June 12, 2014

The hugely popular Unilever brand, Hellmann’s Mayonnaise, chose International brand design agency Design Bridge to update the brand in order to reiterate the product's category-leading position, and to emphasize its superior quality and taste to consumers.

Lunch offers new packaging opportunities in South Korea

Desk lunches a key area of innovation for South Korean packaging companies

June 10, 2014

Packaging companies in South Korea need to capitalize on consumers’ need for conveniently packaged products in single portion sizes that are convenient to eat on-the-go, finds new report by Canadean.

Thai consumers want smaller packs

Packaging companies and their manufacturers need to introduce smaller and lighter packs to meet Thailand’s changing needs.

June 4, 2014

The demand for smaller packs will manifest in the market with packs at a maximum size of 250 milliliter, growing at an annual rate of 5.2% between 2013 and 2016.

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