The new service offering enables the company’s smart labels to be supplied on short notice with order-specific programming for their integrated RFID chips.
Founded in 1981 in Mexico City, Etiflex is one of the leading converters in Mexico for variable information-printed labels, tickets, and RFID labeling.
The X350 is designed to bridge the market gap between desktop label printers and high-end piezo head-driven digital inkjet presses, offering a cost-effective solution without the six-figure price tag.
In addition to its ability to cover up to three sides of a pallet and apply up to four labels, the 9560 PL can process up to 120 pallets per hour across diverse applications.
Alasdair McEwen has been an experienced member of the Innovia team for over 27 years and has held various positions in the labels and packaging business units with an excellent track-record and a bevy of successful projects.
This strategic move enhances Brook + Whittle’s footprint in the Southeast and strategically positions the company deeper in this rapidly growing segment of the packaging industry.
Acquisition marks the company’s third acquisition in Central and Eastern Europe and the first acquisition of a labels business outside of the United Kingdom.
