Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
A new survey by Smurfit Kappa has provided insights into how Conscious Consumerism is continuing to drive the need for U.K. organizations to embed sustainability into business operations.
Launched last year, ReSource aims to help accelerate large-scale plastic commitments by organizations. By 2030, Resource has a target to prevent at least 50 million metric tons of plastic waste from entering nature.
The demand for sustainable products and packaging is only growing. With continuous innovations to packaging technologies, brands have many options for improving their packaging and reaching sustainably minded consumers.
Smurfit Kappa is making significant progress in reducing its relative CO2 emissions, according to its 13th annual Sustainable Development Report (SDR) which was published earlier this month. The paper-based packaging provider reported a 32.9% reduction in fossil CO2 emission intensity between 2005 and 2019.
